Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions
Platform: Udemy
Status: Available
Duration: 2.5 Hours
Price: $19.99 $0.00
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What you'll learn
- Understand the specifics of account-based marketing
- How to build an account-based strategy and maximize its efficiency
- What are ideal accounts? How to identify them for promoting your offers
- What is competitive analysis? What methods and tools are available for this? How do you use them
- What the ideal customer profile (ICP) is and be able practically to create for own projects
- How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
- How to use Snovio for collecting the contacts of your prospects
- How to use ad launch and email marketing methods
- How to create an email sequence to attract prospects
- What information you should consider to understand your email marketing results
- What types of follow-ups exist and their benefits for your ABM strategy
- What an omnichannel strategy is and how it is used in ABM
- What are marketing and content funnels and how they work
- Understand how to communicate with accounts to engage them in your product
- What aspects to consider for effective analysis of your ABM efforts
- How to work with analytical tools
- How to use ChatGPT to effectively communicate with clients
- It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
- It is recommended to have an online project that you want to work on
Account-Based Marketing (ABM) is the best solution if you want either of those things
This approach is becoming increasingly popular among businesses because it has a positive impact on revenue in B2B and relationships within sales and marketing teams. According to HubSpot analytics, 57% of professionals who use ABM in their companies already target 1,000 accounts or more
In this course, we will introduce you to this type of marketing and share the best strategies and tactics for acquiring new clients, growing your business, and increasing your lifetime value for B2B
What will you learn in this ABM course?
How account-based marketing works, which stages it includes, and how to understand the results in your business
How to create your own account-based marketing strategy
How to make your ideal customer profile (ICP)
How to use different tools for ABM to get data about your clients, competitors or results
How to engage your ABM targets through different channels of communication
How to automate the process of visiting LinkedIn profiles, inviting prospects to connect, and sending drip campaigns to generate leads
How to use AI tools (ChatGPT) to effectively communicate with clients
How to proceed with a comprehensive analysis of ABM performance
What do we offer in our ABM course?
Structured lessons with examples
Сhecklists and templates to implement the ABM in your business
Why should you choose us over other online account-based marketing courses?
You will have the opportunity to learn about account-based marketing from the top internet marketing professionals:
Anton Voroniuk has obtained a vast number of digital marketing qualifications and certifications, such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others
Alisa Kyrychok has been helping companies achieve their goals through personalized mass communication for over 9 years. Her EmailConsulting agency aids B2B, B2C, and B2G businesses in automating communications with their target audiences through email, SMS, SMM, Messenger, Viber, and more
Webpromo, where Anton Voroniuk is the co-owner, has over 14 years of experience in internet marketing. This agency is a Google Premier Partner and a Facebook Marketing Partner and has launched over 2,000 successful marketing strategies and campaigns
More than 500,000 internet marketers have enrolled in SkillsBooster courses. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing
What else do you get?
Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course
A free copy of the book "Cutting-edge digital marketing"
Should you be worried?
This course comes with a 30-day money-back guarantee!
Click the "take this course" button to start rebuilding your B2B marketing strategy today with ABM!
Who this course is for:
- Marketers who wish to implement this strategy or work with it in the future
- Business owners who desire to increase the client count and connect marketing with sales
- Account managers and salespeople who want to increase their B2B sales percentage
- Anyone who is interested in understanding the basics of account based marketing
