IEMDaily - Udemy Coupons and Online Free Courses

IEM Daily March 14, 2023

Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization

Platform: Udemy
Status: Available
Duration: 13 Hours

Price: $84.99 $0.00

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What you'll learn

Market Research
Market Sizing
Competitive Research
Market Analysis
Marketing
Research Methods
Testing
Conversion Rate Optimization
Surveying
Data Analysis / Analytics
Quantitative & Qualitative Research
Case Study Interviews
Evidence Based Marketing

Requirements

Some experience in marketing

Description

Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products--both as a marketing consultant and as marketing manager at various levels up to Vice President.

Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.

Major Market Research Sections:

Introduction to the 3 types of market research & the 3 types of data

Exploratory research, including interviews, focus groups, and case studies

Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)

Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements

Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing

How to size markets & demand using various tools and approaches

Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp

The customer decision journey

Conversion rate optimization (CRO)

Marketing psychology research

How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro