Market Research: Marketing Psychology & Consumer Behavior

IEM Daily February 04, 2022

Do market research right by using marketing psychology, consumer psychology, and consumer behavior in market research

Platform: Udemy
Status: Available
Duration: Hours

Price: $49.99 $0.00

Note: Udemy FREE coupon codes are valid for maximum 3 days only. Look for "Get Coupon" orange button at the end of Description. This post may have affiliate link & we may get small commission if you make a purchase.

Notice for Our Visitors in INDIA:

If Udemy Coupon is 100% OFF but it is not FREE when you go to Udemy Website, please follow the below instructions to make it work. This is mainly affecting visitors that has INDIA as a Country of Residence in their profile in Udemy.

Steps:

1. Use VPN (Virtual Private Network) & Select Another Country like USA.

2. Clear udemy.com website cookies from your browser or You can also use incognito mode or different browser like Opera which has inbuilt VPN.

3. After making a VPN Connection, Create a new Udemy Account.

4. Then go to your desired Course Page & Apply Coupon.

5. If the Coupon is successfully applied, then Continue the process & Enter the VPN Country.

6. Enjoy your Free Course!

What you'll learn

Conduct marketing research with interviews
Conduct marketing research with surveys
Conduct marketing research with focus groups
Conduct marketing research with data and KPIs

Requirements

Description

If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:

Interviews

Surveys

Focus groups

Measuring data and KPIs

Using industry reports

MARKETING PSYCHOLOGY

After going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions.

You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.

PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGE

More often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.

This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.

CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCH

To create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.

Invest in your future! Enroll today!

Who this course is for:

Business owners, entrepreneurs, and marketers