IEM Daily - Udemy Coupons and Online Free Courses

IEM Daily March 03, 2022

B2B Product Marketing Marketing Plan & Business Development Course for High Performance Marketing | MBA Instructor

Platform: Udemy
Status: Available
Duration: 3.5 Hours

Price: $199.99 $0.00

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What you'll learn

B2B Marketing
B2B Lead Generation
Business Development
Account Based Marketing

Requirements

Experience in B2B marketing

Description

Learn how to...

Put together a comprehensive B2B campaign to acquire new customers through lead generation

Acquire customers using account based marketing & outbound demand + lead generation techniques

Fix common B2B sales lead pipeline issues

Develop a comprehensive execution calendar for B2B marketing assets

Understand what to focus on based on your size and stage

Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics

Outbound Facebook & LinkedIn advertising

Cold email with real examples

Automated cold emails and LinkedIn outreach for business development & B2B sales

B2B marketing & B2B lead generation hacks such as paying people for meetings

Diagnosing lead generation & pipeline issues with tactical and strategic fixes

How to develop a B2B marketing homepage using a certain formula

B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step

Detailed competitive analysis with tactical details

B2B branding considerations for large-scale growth

Writing case studies, step-by-step

Marketing to each stage of the funnel

Strategic considerations & copywriting with value propositions

Key marketing & business development course topics:

2022 approaches to B2B marketing & B2B lead generation

Putting together a modern B2B (business-to-business) marketing plan & marketing strategy

B2B product marketing & product management for product marketing managers

Business development for startups & enterprise

Performance marketing, demand generation, outbound marketing & account based marketing

Cold email tactics and automation

MBA level product marketing from a veteran product marketing manager

Your marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler's Kellogg School of Management at Northwestern University. He's the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

Who is this product marketing course for?

Product marketing manager

Demand generation manager

Business development manager

Entrepreneur

Marketing manager

Marketing agency

Marketing consultant

Who this course is for: