Branding Guide MBA-Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
Platform: Udemy
Status: Available
Duration: 4 Hours
Price: $89.99 $0.00
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What you'll learn
- MBA Level Branding
- Branding
- Brand Management
- Branding Strategy
- Brand Tactics
- Luxury Brand Management
- Fashion Branding
- B2B Branding
- B2C Branding
- Moderate level of understanding marketing and branding
If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you're a founder, this course will show you how to catapult your company to fame.
This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.
This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources.
- Case study on the luxury brand management & fashion marketing leader Lacoste
- Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships
- My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada
- FMCG / CPG brand management considerations
- B2B brand management drivers
- Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding
- How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
- How enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn
- How to penetrate a new market quickly to build brand credibility and awareness
- How to leverage associations to establish a brand that doesn't yet have credibility
- How to develop a comprehensive branding and brand marketing strategy
Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.
Who this course is for:
- Marketers
- Marketing Managers
- Brand Managers
- Entrepeneurs
- Aspiring Brand Managers
- Brand Marketing Managers
- Marketing Consultants
- Marketing Agencies
