Learn how to do Digital Marketing, SEO, PPC, Social Media, Content Marketing, Video Advertising, Email Marketing, Blogs.
Platform: Udemy
Status: Available
Duration: 33.5 Hours
Price: $19.99 $0.00
Note: Udemy FREE coupon codes are valid for maximum 3 days only. Look for "Get Coupon" orange button at the end of Description.
What you'll learn
- End-to-end knowledge of Digital Marketing & SEO
- Become a top Digital Marketing Specialist/Manager
- What is Digital Marketing
- Digital Marketing Scope
- Digital Marketing Terminologies
- Google Updates
- Social Media Marketing
- Websites and basic Web Design
- WordPress Website Creation
- SEO (Search Engine Optimization) - overview, why it is needed, how it works
- Components of SEO
- On-page and Off-page SEO Factors
- Technical & Content SEO
- Main elements of Technical SEO
- Title and Meta tags, Header tags optimization
- Google Search Console, Bing Webmaster
- Blog set-up for Blogger and WordPress
- Off-page SEO, Blogger Posting
- Google Analytics and Google Tag Manager
- Keywords Research
- SEO Tools & SEO Reporting
- Content Marketing and Posting
- Local Business Listing in Google My Business and Bing Places for Business
- Client Emails
- Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
- Google Ads - Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns
- Microsoft Advertising including Yahoo Ads
- Facebook Marketing - Organic posts and Paid Marketing
- Creating & Promoting company page on Facebook, LinkedIn
- Handling Twitter handle
- Posting on Quora, Medium, EzineArticle, wikiHow
- Content Marketing Platforms
- Video Marketing
- Enthusiasm and determination to make your mark on the world!
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.
Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.
SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page's ranking on search engines such as Google and Bing.
This Digital Marketing & SEO course by Uplatz will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.
This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:
Improve your website optimization strategy
Enhance your SEO keyword research
Conduct a competitor keyword analysis
Build a SEO measurement framework
Improve your landing page optimization
Develop your off page SEO tactics
Digital Marketing & SEO - Course Syllabus
What is Digital Marketing
Digital Marketing Scope
Digital Marketing Terminology
What is Google Update
List of key Google Updates
Social Media Marketing introduction
Various types of websites
What to see in a website
Basic webpage designing
Creation of a website
Website core structure
What is SEO (Search Engine Optimization)
Why businesses need SEO
Components of SEO
On-page SEO
On-page on-site SEO factors
Google Search Console
Yahoo & Bing Webmaster tools
Title tags, Meta tags, Header tags optimization
Blog setup for Blogger and WordPress
Blogger-posting
Off-page-SEO
WordPress website creation
Google Analytics introduction
Google Analytics Goal report
Google Tag Manager and eCommerce
Google-analytics-Vs-GA4
htaccess File
SEO Tools introduction
Keywords Research
Off-page optimization introduction
Article Guest Posts
Off-page Activities
Technical-SEO
Local Business Listing introduction
Google and Bing local listing
SEO reporting
Client emails
Google Ads - introduction, search ads, display ads, shopping ads, YouTube ads, app promotion, smart campaigns, tips & tricks
Yahoo Ads
Social Media Marketing
Facebook - introduction, groups, company page, widget, Facebook ads and paid campaigns
LinkedIn - introduction, account creation, company page creation
Twitter marketing
Why Content Marketing
Quora
Medium
EzineArticle
wikiHow
Who this course is for:
- Digital Marketing Executives
- SEO Specialists & Analysts
- Digital Marketing Managers
- Digital Marketing Paid Media Executives
- Newbies and beginners aspiring for a career in Digital Marketing
- Anyone who wants to become a Marketing Specialist
- Social Media Marketing Executives
- Ads Campaign Managers
- Entrepreneurs and self-employed individuals who wish to do online marketing for their own business
- Digital Marketing Specialists, eCommerce
- SEO Consultants & Strategists
- Content Marketers
- Advertising Managers
- Marketing Analysts & Consultants
- Marketing Assistants
- Head of Digital Marketing and Automation
- Account Managers Digital Marketing
- Brand Specialists
- Email Marketing Specialists
- Content Managers
- Technical & Content SEO Specialists
