Mobile App Marketing for Absolute Beginners

IEM Daily       December 20, 2021   

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

Platform: Udemy
Status: Available
Duration: 1 Hours

Price: $129.99 $0.00

Note: Udemy FREE coupon codes are valid for maximum 3 days only. Look for "Get Coupon" orange button at the end of Description. This post may have affiliate link & we may get small commission if you make a purchase.

Notice for Our Visitors in INDIA:

If Udemy Coupon is 100% OFF but it is not FREE when you go to Udemy Website, please follow the below instructions to make it work. This is mainly affecting visitors that has INDIA as a Country of Residence in their profile in Udemy.

Steps:

1. Use VPN (Virtual Private Network) & Select Another Country like USA.

2. Clear udemy.com website cookies from your browser or You can also use incognito mode or different browser like Opera which has inbuilt VPN.

3. After making a VPN Connection, Create a new Udemy Account.

4. Then go to your desired Course Page & Apply Coupon.

5. If the Coupon is successfully applied, then Continue the process & Enter the VPN Country.

6. Enjoy your Free Course!

What you'll learn

• Will learn how to create mobile app user base spending with very little money
• Will learn how to create virality in mobile app
• Will learn how to optimize app to make search engine friendly
• Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
• Will learn how to generate huge audience thorugh effective email marketing
• Will learn how effectively use push notification for app engagement

Requirements

• No prerequisites for this course

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective)

Build virality into your app

How virality in the mobile app works?

Best practices of virality

More Apps

Update = $$

In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

Why you should care about push notification?

What is a push notification?

Push notification best practices

Analysis of a push message

Advantage of push notification over SMS

SMS vs. Email vs. Push Notification

ASO Basics

Base components of ASO

Importance of ASO | Why we should learn ASO

ASO Principles

ASO Keyword Research Process

The whole ASO Keyword research process in 10 steps

Utilize long-tail keyword

A practical example of ASO tools for Keyword Research like Appannie, SensorTower

Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

App Title

Keyword Field

App Description

App Short Description

App Icon

App Screen Shots

App Localization

App Preview Video

Review & Rating

Difference factor regarding ASO in Market Places

Google Play Store vs. Apple App Store

Email marketing (For better app engagement)

Why did email marketing need to get more downloads?

Add an email subscription form to your app

Create mobile-friendly email content

Video content in email performs far better result

Paid Marketing

Before paid marketing, ensure these points

Get positive reviews from high traffic websites

Know the type of ads for mobile apps

Know marketing terms for mobile advertisers

Know which advertiser suits best for your app/game

Social Network Marketing

Why Facebook for mobile app marketing

Facebook ads statistics

Focus on business goal + reflect

Facebook Ad analysis for mobile targeted user base

Analysis of install ads: perfect choice for mobile apps

Facebook contest: Effective marketing approach for mobile apps

Why Twitter for mobile marketing

YouTube marketing

Who this course is for:

• Mobile App Marketers
• Entrepreneurs
• Mobile App Business Owners